Month: August 2021

Referral Fraud: What It Is and How To Prevent It

As part of the online war companies wage to win consumers, referral programs have been critical to marketing growth tactics. Referral marketing is most effective when managed efficiently and optimized to attract the right customers. Unfortunately, recent findings have shown a new form of fraud rising and wreaking havoc on marketing and eCommerce teams. Too… Read more »

The Fraud Risks of Buy Now Pay Later Orders

Buy Now Pay Later

The “buy now pay later” (BNPL) solutions are quickly gaining adoption as consumers look for new financing options and merchants aim to drive sales. More than one-third of the United States and United Kingdom shoppers use BNPL options, including half of Gen Z and the millennial generations.  In addition, as many as 30% of Australian… Read more »