Gateway filters are useful because they protect your business from fraud. Right?
Your gateway filters are declining good orders. Here are the hard facts:
3.6% of all eCommerce shoppers input the WRONG billing address (AVS N).
91.9% of those orders are from good customers.
6.7% of all eCommerce shoppers input a partially correct billing address (AVS A,Z).
98.1% of those orders are legitimate.
15% of all transactions do not have an exact CVV match.
98.7% of those orders are safe to ship.
Spend a few minutes to check if you have those profit-killing filters turned on at your payment gateway. You can easily boost your order acceptance rate by more than 10%.